Another Apple keynote, another flurry of new products. The pre-event excitement which is slowly replaced by disappointment with the technology in your hand, accompanied by the grim realisation that you suddenly need to spend several thousand pounds.
Except…not me. I enjoyed the keynote and was entertained-slash-impressed by the presenters and their enthusiasm. Yet all the way through, I was quietly confident that nothing they could reveal would lead to me parting with my money.
And here I am. Not a single thing ordered, nor even desired. Not really, anyway. ‘Rational me’ seems to be in the driving seat these days and I’m in no way attracted to the idea of a new phone or tablet. I’ll confess to a mild interest in a new Apple Watch, but it’s passing by the minute. I quite like the watch I have.
I have an insanely excellent iPhone XS Max (terrible name, wonderful screen and camera) and a superb iPad Pro. There is absolutely no need to upgrade either. I mean, even the boxes they came in are still pristine and in a cupboard in my study.
I’ve just realised that this enthusiasm for Apple products is probably the last thing that Apple’s marketing people want to hear. I mean, they just want more sweaty and panicked sales, right?
Yes, I’m really looking forward to updating my devices with iOS13/iPadOS, but that’s not about acquiring things, more about making my existing things work better. Especially Reminders.
Products aside, I was impressed by Apple Arcade. At only £4.99 a month for unlimited gaming for the whole family, it seemed like a real bargain. I’m definitely going to sign up for the free month when it launches, just to see what quality the games are. I’ve already (sort of) decided to sell my Nintendo Switch due to a depressing lack of use. Apple Arcade could be an excellent replacement.
So maybe Apple managed to get its claws into me once again after all.