I watched Apple’s live event yesterday and, while interested in how they’re diversifying their services proposition, I felt relief that I won’t be signing up to any of their new services.
It doesn’t look like Apple Card will be available in Europe any time soon – and it also seems to be missing the airline tie-ins the make my Amex card so appealing. The resulting airmails fuel my travel addiction and I’m not sure even 3% off Apple goods could match that.
I already have a magazine service on my iPads and it is more than enough. I mainly use it when on planes, simply to pass the time. It doesn’t appear that the revamped Apple News is anything more than Apple News with magazines – and I don’t use Apple News to begin with.
I thought that Apple Arcade looks interesting, but I don’t play games on my iOS devices – I have a Nintendo Switch for that. And even if I was tempted to play a few minutes of a game on my iPhone from time to time, it’s simply not enough to warrant an entirely separate subscription each month.
The most interesting launch – if you can call it that, in the absence of pricing and a go-live date – was Apple TV Plus. I’d be interested in seeing some of the new shows that Apple are launching, but really…it’s not like there isn’t more than enough to watch on Amazon Prime, Netflix and local terrestrial channels. I’m not short of TV content and, in fact, I can’t keep up.
It felt nice to be a little dispassionate about developments at Apple for a change. I didn’t end up reaching for my wallet to throw my money at them, yet I can see why gamers or news-junkies definitely would. I hope they shake up the financial services market in the US and, by the time they offer their card here in the UK that it’s mature and has something tangible to offer.
So, yeah. After over ninety minutes of services announcements yesterday evening, I can firmly say: thanks, but no thanks,