Adding some notes to Evernote on my iPhone 6 Plus a moment ago, I paused to think about what a great phone it is and how over the moon I was when it arrived last year.
In just a few hours, Apple will have announced a replacement and the iPhone 6 will feel like a millstone around my neck. An out of date, clunky, ugly phone, which I have to sell at the earliest opportunity in order to buy the latest, improved model.
I will be ecstatic at the prospect of using the (slightly) improved model and the (slightly) upgraded specs. I will have fallen – hook, line and sinker – for Apple’s marketing spiel. I will be keen – nay, obsessed – with purchasing the new iPhone.
Because… I am a deeply irrational Apple fan.
And so the cycle begins again.
(Admitting you have a problem is the first step on the way to recovery, right?)